Apple announced on Monday that it is eliminating a limited number of positions within its sales organization as part of an effort to strengthen customer engagement. The company emphasized that the layoffs affect only a small portion of its workforce and that hiring continues in other areas. Employees whose roles are being eliminated will be eligible to apply for internal openings.
According to Bloomberg News, the cuts primarily target account managers who support major enterprise clients, educational institutions, and government agencies. Staff responsible for operating Apple’s briefing centers—which host institutional meetings and product demonstrations for potential clients—were also among those affected.
One of the most significant impacts was on a government sales team that worked with agencies including the U.S. Department of Defense and the Department of Justice. Bloomberg reported that this team had already been under pressure due to a 43-day government shutdown and additional constraints introduced by the Department of Government Efficiency (DOGE).
The move comes amid a broader trend of workforce reductions across the tech and telecommunications sectors. In recent weeks, companies such as Verizon, Synopsys, and IBM have also announced layoffs.
