Commerce Minister Jam Kamal Khan met Danish Ambassador to Pakistan Maja Derrous Mortensen on Saturday to discuss expanding bilateral trade, investment opportunities and collaboration in the renewable energy sector, the commerce ministry said.
Punjab Announces New Industrial Estate Near Ring Road to Boost Investment
The minister highlighted Pakistan’s ongoing macroeconomic stabilisation under the $7 billion IMF programme, noting that foreign exchange reserves were strengthening and remittances had registered robust growth.
Both sides held detailed discussions on Pakistan’s evolving energy landscape, particularly the rapid industrial shift toward solar and other renewable solutions that has helped ease pressure on the national grid.
Ambassador Mortensen briefed the minister on Denmark’s ongoing three-year partnership with Pakistani institutions aimed at improving energy planning, enhancing data systems and strengthening grid efficiency.
According to the commerce ministry, the envoy also conveyed Danish business interest in Pakistan’s agriculture and IT sectors, while noting that some companies remained cautious due to legal and certification-related challenges.
Minister Khan encouraged Danish firms to explore Pakistan’s expanding IT workforce, which produces an estimated 80,000 graduates annually and offers highly competitive operating costs.
The meeting comes as Pakistan works to boost foreign investment and expand trade to support the recovery of its over $400 billion economy, which narrowly averted a sovereign default last year.
Khan invited Denmark to participate in upcoming trade exhibitions in Lahore and Karachi, expressing optimism that improvements in travel advisories would facilitate increased Danish participation.
He also briefed the ambassador on Pakistan’s fast-growing cosmetics and personal care industry, which has recently gained traction in African markets due to competitive pricing and a widening range of products.
“Both sides reaffirmed their commitment to strengthening commercial linkages, supporting business-to-business engagement and exploring new avenues of cooperation in trade, renewable energy, IT and market expansion,” the ministry said.
