Men continue to dominate Pakistan’s digital and online financial sector, but women are making notable strides in social media usage and online banking, according to a recent report by the Pakistan Telecommunication Authority (PTA).
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In the past four years, the proportion of male broadband users increased by 21%, climbing from 79% to nearly 100%. Meanwhile, female users marked a significant rise of 12%, expanding their share from 21% to 33%.
The branchless banking sector saw similar trends. Male users increased by 26%, taking their share from 55% to 81%, while women experienced a 17% rise in participation.
Social Media Trends:
Men still dominate key social media platforms, though the number of female users is growing:
- Facebook: 76% male, 24% female (68% gender gap)
- YouTube: 59% gender gap
- TikTok: 71% gender gap
- Instagram: 41% gender gap
While the gender disparity remains substantial, the data highlights a growing digital presence for women, signaling evolving trends in Pakistan’s online ecosystem.
