Alibaba.com, a leading global B2B e-commerce platform, has launched Accio Work in Pakistan, introducing what it describes as an “Agentic Business Team” designed for small and medium-sized enterprises (SMEs).
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The launch represents a new step in digital trade by offering exporters an autonomous, plug-and-play digital workforce capable of handling end-to-end business operations with greater speed and efficiency.
According to company officials, the initiative comes as Pakistan’s export sector continues to evolve rapidly, with artificial intelligence playing an increasingly important role in global commerce and business operations.
Speaking at the launch event, Ethan Wang, Head of Global Sales Products and Services at Alibaba.com, said Accio Work is designed as more than a conventional software platform, describing it as an advanced AI-powered workforce capable of independently supporting businesses.
He said the system can identify new business opportunities, manage day-to-day operational tasks, and assist companies in making faster and more informed decisions.
According to Wang, the platform serves as a complete digital business team for SMEs by supporting functions such as market research, content creation, customer engagement, and online store management.
He added that the technology is expected to help Pakistani exporters strengthen their global market presence and improve competitiveness through AI-driven capabilities.
