In the wake of a $95 million class action settlement, Apple has strongly denied allegations of misusing Siri voice assistant data, reaffirming its commitment to user privacy. The lawsuit accused Apple of improperly recording private conversations through unintentional activations of Siri and sharing these recordings with third parties without consent.
Apple finalized the settlement last week but did not admit to any wrongdoing. Eligible users of Siri-enabled devices, including iPhones and Apple Watches, may receive up to $20 per device as part of the agreement.
Addressing public concerns, Apple issued a statement on Wednesday, reiterating that Siri data has never been sold or used for targeted marketing. The company emphasized its real-time server usage, which accesses minimal data necessary for accurate results, and clarified that Siri audio recordings are retained only with explicit user consent for development purposes.
“Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose,” the company stated.
The lawsuit has drawn comparisons to a similar ongoing case against Google’s Voice Assistant, highlighting the scrutiny surrounding tech companies and AI-driven personal assistants. The same legal team represents plaintiffs in both lawsuits.
Apple pledged to continue investing in privacy-enhancing technologies, reiterating its philosophy of safeguarding personal data as a cornerstone of its business.
